FAEL

Developing a brand for the educational publisher FAEL—which specializes in distance learning—was a challenging task. It required capturing the institution's essence, conveying its values ​​of educational quality and innovation, while visually communicating a commitment to print media for education.

Finding a symbol to represent abstract concepts such as knowledge and education demanded extensive research and creativity. Furthermore, adapting the brand for various print formats and engaging stakeholders were crucial steps. The result was a brand that not only represented FAEL but also clearly communicated its values ​​and competitive advantages.